Here at Delicious Labs, we want you all to understand the process in how we judge each product we review so you aren’t left scratching your head puzzled as to how we allocate scores. The following scoring policy describes in detail what each category aims to do, explains why we think it is important to include such criteria and how many points each one gets.
It is vital upon first glance that the product is appealing to the eye and within 3 seconds must be able to understand what the product is and what it has to offer. Standing out whilst accurately embodying the contents of the product will result in a higher packaging score.
- Must be informative (2 points)
- Differentiated vs competition (2 points)
- It exhibits appealing branding (2 points)
- States USP’s (2 points)
- Jargon free (2 points)
Cleanliness of label
The cleanliness of the label looks closely at the ingredients. This category questions whether the ingredients have come from an actual plant and not just an industrial plant. In addition, sugar and artificial sweeteners have consistently been shown to cause harm to the body when consumed in large quantities, therefore, brands will be awarded more points if they have not added sugar or artificial sweeteners. Lastly, we believe eating food as authentic and in its most natural form is best for our bodies and the planet, so, using organic food is what we like to see!
- 100% naturally sourced ingredients (3 points)
- Free from added sugar (3 points)
- Free from artificial sweeteners (3 points)
- Organic (1 point)
People now days are more interested in the nutritious value of food. What else has a food got to provide other than tasting good or looking pretty on the shelf? In addition, minimal consumption of sugar and saturated fat which, ties in with the cleanliness of label criteria, is fundamental in maintaining a healthy diet.
- Low in saturated fat (1g or less per serving) (2 points)
- Low in sugar (5g per 100g or less) (2 points)
- High in fibre (5g or more per serving) (2 points)
- High in protein (20% of contents or more are protein sourced) (2 points)
- Addition of other nutritionally beneficial properties (2 points)
Taste must have to be the most essential criteria of the whole judging process; we are called Delicious Labs for a reason! We all know when a meal doesn’t taste nice, we are left feeling unsatisfied and are most likely to get hungry again after only a couple hours. Without taste, everyone would be eating raw kale and spooning down spirulina and keeping healthy wouldn’t be such an issue! So, it is understandable that taste can be difficult to get right as brands sometimes sacrifice nutrition in order for a product to taste great and vice versa. But with enough research and development, it is possible to create food that tastes great and doesn’t sacrifice the wellbeing of your body.
- Tastes delicious (3 points)
- Smells delicious (3 points)
- Tastes authentic (3 points)
- Innovative flavour choice (1 point)
We feel that efforts in taking care of our planet is imperative in leaving the world a better place for future generations. Therefore, brands who work hard in the following criteria won’t go unnoticed when reviewing their products.
- Recyclable packaging (2 points)
- Plastic free (2 points)
- Ethical sourcing (2 points)
- Carbon neutral/Carbon positive (2 points)
- Community work (2 points)
Lean fullness rank
We eat food in hope of resulting in satisfying a hunger or a craving. Food that tastes good will result in satisfying a craving, but it is important for something to be satiating in order to satisfy hunger. The lean fullness rank is based on the ratio of adding values of protein (g) + fibre (g) against the total fat (g). High protein and high fibre foods are known to make you and keep you full. Whilst fat is also a food group that causes satiety, this ratio defines lean fullness rather than fullness as a whole. We are aware that the ratios calculated does not indicate that when applied in practice the results will be corresponding. Each product will hold a ranking of its calculated ratio of protein + fibre (g) to fat (g).
Lean Fullness Rank= protein (g) + fibre (g): fat (g)
Each brand is reviewed and given a score based on information provided on packaging of products and on company websites only.