As the product founder, of course you’re in love with your drinks brand, but what if the signs show it’s time for a re-think? By Luke Raskino The big question to ask yourself is, ‘What is the talk-abi
Use advanced, replicable methodologies to increase your success rate and get to market faster.
- Sensory DNA – find out what success looks like for your formulation
- Brand narrative – identify your north star and create a product compelling story your consumers will buy into
- Visual DNA – identify the brand and product DNA that will tap into your consumers subconscious and create a loyal customer base
- Product Market Fit – Get early market validation of your 6 P’s (Product, Pack, Price, Promotion, People and Places) from real world, live consumer testing and market feedback at micro scale
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Consumer research |
Brand narratives |
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/ Working with us is like having an R&D, Branding, Marketing, Campaigns and Sales team all in one. It’s a bit like you’re the CEO and we’re your team that makes it happen and you get to look great with your management or investors for shipping on time in full : )
LATEST NEWS


Here at Delicious Labs, we want
you all to understand the process in how we judge each product we review so you
aren’t left scratching your head puzzled as to how we allocate scores. The
following sco

This Valentine’s Day the delicious labs team decided to review a range of healthier chocolate’s found in Whole Foods Market. The idea was to find a healthy(ish) and delicious chocolate that will feed

In light of Veganuary, we have decided to taste and test some plant-based smoothies that can be found in your average supermarket. Smoothies have always been a great way to pack in your fruit and veg
We sat down with Simon Coley, the founder of Karma Cola and a renown entrepreneur, where he discusses the challenges he faced when starting up his now successful business. You can click here to have a
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