Gut health is a high growth segment in functional drinks. With wide ranging benefits from improved digestion to mental health and growing consumer appeal, this is an emerging platform for growth.

But challenges remain around simplicity, claims, flavour and occasion. We have a series of methodologies across consumer insight and R&D to help you define your consumer occasion, functional and flavour signature, brand DNA and narrative to create pro-biotic drinks your consumers will love and integrate into their daily lives.

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